Saying “Thank You” to Anonymous Donors and Anonymous Volunteers
One of the 7 Keys to Success for CFC Nonprofits is to “Say Thank You Early and Often”
One of the mistakes that many CFC charities make is to think that there is only one type of person who should be thanked, specifically the identified donor, and that thank yous should be only be given after the contact information has been received.
There are multiple problems with these practices and assumptions.
The first that there is a definite time delay between the Federal donor making the pledge and when the charity recieves the information. The donor pledges in the fall, the charities receive the information in the spring. This is actually the minor problem.
The major problem is that the majority of gifts to CFC charities are made by Anonymous CFC Donors (probably more than 75%). The anonymous donor option is extremely popular on the Federal side and many non-profits do not realize that the anonymous donor is one of your best supporters.
So what to do: On your website, in public meetings, in documents, such as annual reports and newsletters, go ahead and thank your CFC donors in advance, and make sure you include the anonymous donors as well.
Most CFC charities at least realize those two types of people that should be thanked, even if they don’t have methods in place to thank their anonymous donors.
The third category of people who should be thanked, and yet almost never are, are the Federal public servants who are the CFC volunteers in their agency and helped you raise money for your non-profit. This is Fundraisng 101 – Say thank you and it happens rarely. Don’t do it by individual name, because you’ll never know the names of everyone that helped you, but in the same ways that you thank Anonymous Donors, thank your Anonymous Workplace Giving Volunteers. They helped raise unrestricted funds for your non-profit — Don’t they deserve at least a thank you?
P.S. In 2010 National Volunteer Week is April 18-24, with the theme “Celebrating People in Action.”