Face Time Counts!

Posted on October 28, 2009. Filed under: Combined Federal Campaign - CFC, Fundraising, Leadership, Non-profits |

If you have ever had any sales or leadership training, you probably have heard the phrase “Face Time Counts.” You may have heard it so many times that you think it’s a cliché or at least a hackneyed phrase. It may be both, but it’s also true.

I was at a workplace giving charity fair today, this one happened to be at the main campus of George Mason University, which is now the largest university in Virginia. It was part of their faculty-staff enrichment day, and there were 54 booths of different vendors, including non-profits in the state workplace giving campaign, other vendors such as health and nutrition concerns, financial institutions, etc.

Given all the hype about electronic media, what struck me was that of the 54 booths, only 3 booths had videos playing on laptops, and this is what’s interesting — NO ONE was watching the videos! Look you need to have all the audio and video content you can, in order to augment information about your non-profit, and I’m a big advocate of multiple channels of information. But, don’t throw the baby out with the bath water by going all electronic. People like talking to people, and if you have the opportunity to engage in face to face conversation about how your non-profit is making the world a better place, do it, it will make a better impression than just print or just electronic media.

Workplace giving charity fairs are just one of the ways your non-profit can have face to face conversations with members of your community.

Face Time Counts!

Blog: http://www.cfctreasures.wordpress.com

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    Fundraising and Leadership Development through workplace giving, CFC = Combined Federal Campaign


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