Workplace Giving Works Because Colleagues Ask Colleagues
Much of the non-profit world has forgotten about the many benefits of workplace giving. It is still the only means of non-profit fundraising that is subsidized, high leverage and low risk. One way that it is subsidized is the fact that the people performing the actual solicitations are the colleagues of those being asked, and there is nothing more effective than peer to peer fundraising. People asking people, or rather colleagues asking colleagues is one of the secrets in workplace giving, including the Combined Federal Campaign (CFC). Campaigns that have tried a website only approach have had mixed success, and campaigns that include a face to face component, almost always do better.
Todd Cohen, editor of Philanthropy Journal has a post on his blog about the reluctance of non-profit professionals to ask directly for funds, and on the effectiveness of face to face asking. Here’s the link:
What’s different about workplace giving is that the solicitors are not asking their colleagues to support the solicitors’ favorite cause; rather they are asking the colleague to use workplace giving to support the colleague’s favorite cause(s).
My particular expertise is the Combined Federal Campaign (CFC), and through the CFC Federal public servants have donated more than $1 billion of unrestricted funds to thousands of local, national and international non-profits over the past five years. More than 95% of the fIf someone can name another type of non-profit fundraising that is subsidized, low risk and high leverage, I’d be glad to learn about it.