Archive for August 11th, 2009

Another Clueless Board of Directors – PCRM

Posted on August 11, 2009. Filed under: Leadership, Non-profits |

Obama’s Kids – Out of Bounds – Where Was the PCRM Board?

The Physician’s Committee for Responsible Medicine (PCRM) just started a new advertising campaign aimed at the fact that most school lunches in the country do not have vegetarian or vegan choices. You may agree or disagree about the validity of a vegetarian diet for growing children, so what’s the big deal? The issue is that PCRM –without asking permission – uses President Obama’s daughters in the advertisement. The posters have a picture of a little girl (she looks about eight to nine years old) asking the question “President Obama’s daughters get healthy school lunches. Why don’t I?”

In a front-page story in the August 11th Washington Post about the issue, the article states that PCRM President Neal Barnard, as believing that “the objection comes solely from the president’s “handlers” (a.k.a. Associate White House Counsel Karen Dunn and Deputy Associate Counsel Ian Bassin) and “not from the first family itself.” Barnard then adds: “I was not about to pull the ads. They’re important, and they’re good, and they raise the issue, speaking for kids in America. And I’m not about to have them shut me up because they’re nervous.”

WRONG, Mr. Barnard! The President’s kids are off limits, and have always been off limits for commercial, or in this case, non-profit gain. That’s one area where regardless of party, most people would agree that the Presidents who have had younger children in the White House have done a good job of raising good, decent citizens (including Presidents Nixon, Carter, Clinton, George W. Bush, and now President Obama).

BTW, here’s a clue for uninitiated, if the White House calls and says “there is an objection to what you’re doing” you really should listen. Remember, Washington is the only town where buildings speak (White House says, Pentagon says, etc.) but that doesn’t mean that they are not accurately representing the position of the leaders in the building.

Where was the Board of Directors? I can’t imagine that anyone with a lick of common sense would have approved this ad. Here’s my prediction, there will be a firestorm of criticism, which is deserved, and their true agenda will be eclipsed by this truly stupid decision.

Regards,

Bill Huddleston

P.S. BTW, my daughter is a celiac, (can’t have wheat) so school lunches are off limits to her as well. Our solution – she brings a bag lunch. It works, and works fine. I don’t think I should try and force the school system to have a gluten free menu, there are too few kids, and it would be too expensive from a budgetary standpoint.

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