Try it from your supporter’s perspective
Nancy Schwartz has a good post on her blog, http://www.gettingattention.org, about “Put Yourself in the Shoes of Your Member/User/Donor — Just for a Minute.”
She’s going through the process of changing e-mail service providers, and has some very salient points about how important the “tiny steps” can be when you’re actually changing processes, or implementing new technology. You need to try things from your donor/client/customer’s point to see if what you think happens, actually does happen.
Here’s the link to the story: http://www.gettingattention.org/my_weblog/2009/08/put-yourself-in-the-shoes-of-your-memberuserdonor.html