Archive for March, 2009
In the Chronicle of Philanthropy there’s an interesting article about the failure of many non-profits to actually say “thank you” when they receive a gift. Original article is at http://philanthropy.com/news/prospecting/index.php?id=7428
Workplace giving campaigns do offer some additional challenges for saying “thank you” to your donors. My response to the article is below:
Saying “Thank You” to a donor and volunteers is the cardinal rule of fundraising and with workplace giving donors there are a few additional challenges, all of which are rather easily dealt with.
In workplace giving there are three categories of people who should be thanked, and most non-profits do fine with the first category, and do an absolutely lousy job of saying “thank you” to the other two categories of people.
Using the Combined Federal Campaign (CFC) which is America’s largest workplace giving program — in terms of actual giving, if the CFC was a foundation it would the the 10th largest foundation in the USA — as the basis for these points:
1) First category of donors – identified donors who have released their contact information. There is a time lag of 3-6 months from when the donor makes their pledge to when the information is relased to the non-profit.
2. Anonymous Givers – donors don’t have to give their names, and most non-profits do not realize that anonymous givers are some of their strongest supporters. If they’re anonymous how do you thank them? Easy – in your publications, on your website, at your recognition events, etc.
Estimate is that 60% or more of the donors choose this option and they value it highly.
3. The third category that should be thanked (and almost never are) are the volunteers that do the actual solicitations. How do you thank them? The same way as the anonymous donors are thanked – on your website, in your publications, if you recognize volunteers during National Volunteer Week, etc.
CFC – $1 billion dollars of unrestricted, reliable and predictable gifts to thousands of local, national and international non-profits over the past five years.
— Bill Huddleston Mar 15, 07:22 PMRead Full Post | Make a Comment ( None so far )